Electronic and Mobile commerce Assignment Example | Topics and Well Written Essays - 1000 words

Electronic and Mobile commerce - Assignment Example The company has also expanded its menu to include fruits, smoothies, wraps, fish, salads and seasoned fries. This company adheres to B2C model of business. The corporation offers affiliation and franchise to local people who adhere to company‘s rules and regulation  of  all aspects  to the business.   The customers can get service through directly visiting the store. The customer can order and eat there itself or get a takeaway meal. The second method is dialing toll-free number and order meal for  the door-step delivery.  As the corporation is considering a new avenue of business, that is online, it needs to create a comprehensive business strategy to get success in this venture. Creation of a  new  business strategy for  new  medium of communication is not so easy as it includes  a lot of  investment in various parts of business and new strategies.  As the proposed investment is big, it is necessary to estimate the rate of returns and increase in business sales. This issue can be resolved by commissioning market research for  the Internet  and mobile survey of the existing customer group.   As the market report is very positive, the company decides to implement electronic and mobile commerce in form of easy to access user-friendly interactive website and mobile app from  where the customers can choose food items from menu and order for  doorstep delivery.   There are  a lot of  online  tools that helps to publicize the  McDonalds  online  order services such as social networking sites,  photo-sharing  sites, blog sites.  These sites  offer  free  services,  and company can maintain close relationship among  the members of the sites and can easily update them about  fresh services, schemes,  brand new  food items  on  the menu.   Today, Smartphone  is  becoming very common as most of the people prefer to purchase them for both business and pleasure. With Smartphone app., the customers can easily order from