High School Is Not A Or Greater, Much Of The Reason For It

My GPA is not a 3.0 or greater, much of the reason for that is because I was battling depression that started during my senior year in high school. My first few years in college it was very hard for me to focus on school because I did not even want to wake up in the morning. I was very unhappy with my life and eventually went to see the school psychiatrist. I was even admitted to a hospital for suicidal tendencies. My overnight stay there, seeing others battling depression, was enough for me to realize I was wrong for my suicidal thoughts. Even so I was not in the right mind set to be in school and my grades were suffering because of it. I decided to drop out and take time off. After about a year I decided to try and finish school. This is when I enrolled in Cal State Fullerton. While I was not suicidal I was still depressed and unhappy. I realized very quickly that I was not yet motivated to finish school. I passed my business class that was part of my major, but dropped another class, and put zero effort into the English class I had taken for a GE requirement. The consequence was that I failed the class. I decided to take time off again till I could overcome my depression. I spent the next few years working and gaining valuable experience in leadership and teamwork skills at my position as a Team Trainer and interim Department Lead at Target Corp. I learned how to effectively communicate with conflicting personalities and supervise multiple employees to get tasks doneShow MoreRelatedHigh School Dropout Research1722 Words   |  7 PagesGrowing Trends in High School Drop-outs One of the major concerns of education is the rate of students who are dropping out of school. Statistically, the dropout rate has decreased from a national average of 15 percent in 1972 to 10 percent in 2003, according to the National Center for Education Statistics, which rated 16-24 year olds (Child Trend, 2003). Though, there has been signs of a decrease, drop out rates continue to be a concern to the public because of the potential consequencesRead MoreMale and Female High School Students Should be Educated in Separate Schools 1353 Words   |  6 Pagesstrategy for students at high school should be applied to obtain a successful education system, with a voice calling for providing the appropriate environment of education for both gender-students that assists them to concentrate better on their studies and eliminate all aspects of disruptions. Fulfilling such strategies would improve the quality of education at high schools and raise the range of obtaining high marks. Ho wever, should boys and girls be educated separately at high school in order to haveRead MorePurpose of Higher Education Essay1035 Words   |  5 Pageshigher education promises widespread opportunities for graduates. In recent years it was much more common for high school graduates to find high paying jobs, but that is no longer the case in today’s slow economy. A college graduate who obtains a bachelor’s degree may have a much greater opportunity to generate a higher income (Barnett, 1992). Students who experience a post-secondary school also have greater opportunities to experience teachings from professionals in their field of interest; thereforeRead MoreSchool Programs For Empowering The Youth910 Words   |  4 PagesAfter School Programs for Empowering the Youth The wide spectrum of Los Angeles County has as much variety as tourist sites, as told by the media on one end. However, on the other end, unfortunately Los Angeles County also consists of highly disorganized cities and high-crime areas. Cities like Huntington Park and Compton are considered deviant places as described by Siegel (2011) because they are â€Å"poor, densely populated, and highly transient neighborhoods† (p. 71). Therefore, making these communitiesRead MoreWhy Is It Important For College?1330 Words   |  6 Pagesan advantage in the job market over those who have not experienced a high education. People who lack educational degrees are more likely to be limited to basic jobs in service, manufacturing and construction industries. While employees with a high school graduate today are unable to obtain the number of high-paying jobs that were once available, college graduates typically fare better, entering higher-level careers with greater salaries. They are also more likely to receive promotions, earn raisesRead MoreHigh School Sports in America Essay1146 Words   |  5 Pages Save High School Sports For years, sports have been a part of American high schools. They have been a source of school pride and give people a connection to their school. They break up the otherwise mundane routine of going to class and doing schoolwork. In recent years there has been a huge push by researchers, educators, politicians, and parents to figures out why America’s schools are constantly falling behind other countries in crucial test subjects. One of the latest reasons to blame for theRead MoreImportance Of Higher Education1106 Words   |  5 Pagesproven that the median weekly earnings of a high school dropout were around $493, the weekly earnings of a high school graduate were $678, and even higher a person with a bachelor’s degree made up to $1,137 a week (Vilorio). That is almost a $500 to $650 difference a week. You may ask why this matters? Well on average a one-bedroom apartment in the Los Angeles area costs $1000 to $1400. That is almost half the salary of a person workin g with a high school diploma but less than one-third of someoneRead MoreStress And Stress Essay1178 Words   |  5 PagesSchool, Stress, Sleep, and Repeat. Where most graduating students go, no one really knows for sure. Since many high school students are near graduation, some students have already planned their future while others are more indecisive. Eventually, high school has given options for students to prepare for the future, but it is still not enough for them to decide on where to go. Even at a very young age, students were always asked the same questions throughout their school years like, Who do they wantRead MoreA Healthy Constitution And Food For Thought981 Words   |  4 Pages(and for Credit) is also based in a school setting and allows us to realize the importance of a modern day cooking class. Without these classes that provide knowledge about healthy food, America is eating fast and unhealthy. Growing up I was never placed in a home economics class because our school did not offer one. I never had the privilege of learning to cook through an educated instructor and fast food was always easier anyways. If the class was offered at school, I honestly do not know if I wouldRead MoreShould Smoking Be Raised?968 Words   |  4 Pagessmoking age needs to be raised to an age where smoking won’t affect you in some of the harsh ways it affects teens. Yes, it is obvious that smoking will still affect a person some. The age for buying and using tobacco should be raised to 25. The first reason that the legal age for buying and using tobacco should be raised to age twenty-five is teens brains aren’t completely developed at age 18 and tobacco can cause it to not develop properly. A person’s brain isn’t fully developed until age 25 ( â€Å"Brain

Conflict Resolution - 5869 Words

Abstract Conflict is a stubborn fact of organizational life. Regrettably, it is an inevitable when organizations incorporate individuals with such diverse scopes of life. As conflict is identified in organizational work teams, an analytical approach to conceptualizing conflict is the first step. Further development will then focus on the different sources of conflict and how it can compromise the common goal of the team if it is not handled correctly. Searching for ways in which to manage conflict and avoid conflicts in work teams will bring together the underlying focus of this paper. Conflict resolution exist in every society. Conflict more often than not occurs due to a clash in interest in the relationship between, groups,†¦show more content†¦In the book Resolving Conflicts on the Job, authored by Wisinski (1993) the author developed the A-E-I-O-U Model for individual use before engaging in discussions to resolve conflict. Each letter in the model stands for a step, as foll ows: A: Assume the other people involved in the conflict mean well. E: Express your own feelings. I: Identify what you would like to see happen. O: Outcome-express the outcome you would like to see while remaining open to another outcome that may satisfy your needs and concerns. U: Understanding- the agreement should be understood, and committed to, by each member of the team (p.27). Once everyone on the team is aware of what the conflict is about and are willing to share their thoughts and feelings for the betterment of the team, then the group can proceed to the next step of resolving the conflict with open communication and respect. As we all embark on our experience here at the University of Phoenix, it is important to remember that we are all part of a team now. Whether we wanted it or not. We must all learn to work together effectively. We must all remember that everyone is different, we are going to have different opinions and views on every single situation that we encounter and every project that we do. Conflict within a team is a given, it will occur. Conflict or divergence can be destructive or it can be constructive. It is up to the people involved in the conflict to manage the outcome (Porter,Show MoreRelated Conflict Resolution Essay1288 Words   |  6 Pages Major conflict that is not dealt with can devastate a team or organization (Make Conflict Work, 2008). In some situations, conflict can be more constructive than destructive. Recognizing the difference between conflict that is constructive to the team and conflict that is destructive to the team is important. Trying to prevent the conflict is no t always the best way to manage conflict when working within a team setting. Understanding conflict, what causes it, and how to resolve conflict effectivelyRead MoreConflict Resolution : Conflicts Resolution988 Words   |  4 PagesWhen it comes to conflict resolution there are several ways to handle this. There’ve been several times that I’ve had to deal with conflict resolution. Conflict resolution also has several tips that you can learn to be able to handle a conflict. A conflict resolution can be handled in a positive way or a negative way. What is conflict resolution? In Community Tool Box it states â€Å"Conflict resolution is a way for two or more parties to find a peaceful solution to a disagreement among them. The disagreementRead More Conflict Resolution Essay614 Words   |  3 Pages Conflict Resolution nbsp;nbsp;nbsp;nbsp;nbsp;What does conflict resolution mean to me? Conflict resolution is when an impartial or neutral person puts a plan into action to resolve and settle issues within an organization or a team. In the business world today a great amount of focus is being placed on employees working as team unit to increase new ideas, distribute more job responsibilities among a larger group, and most important create a unified front and camaraderie. Along with advantagesRead More Conflict Resolution Essay1017 Words   |  5 Pagesprofessional to personal, they are all prone to encountering some form of conflict. John Dewey has designed a problem solving sequence with 6 (six) steps, listed and explained below, to facilitate resolution of these conflicts. nbsp;nbsp;nbsp;nbsp;nbsp;Since the way one deals with conflict within the relationship will affect how the relationship progresses, it is vital that one posse all the necessary skills to resolve conflict in a way that brings satisfaction to everyone involved. Dewey’s stepsRead MoreThe Family Mediation And Conflict Resolution Process4320 Words   |  18 Pagesmediation and conflict resolution process and techniques. The student endeavored on an educational journey to study mediation within the context of families as a means of resolving conflicts without resort to adversarial means such as litigation. Focus and attention was given to family dynamics, child development, the Texas Family Code, family violence, and facilitating of communication and dispute resolution. The components and benefits of family mediation and conflict resolution were introducedRead MoreConflict Resolution934 Words   |  4 Pagesto them she has licence and authority to watch them as she is their supervisor and they have to obey her commands. This statmemt of her escalted the whole issue and continued for a long time. This situation turned in to a big arguments and conflict that it had a great imapct on the productivity of work. There was a big loss of components as they were not able to process in a timely manner. Next day the staff meeting was called on by Manager and all the night staff were called to attendRead MoreConflict Resolution Strategies Essay1444 Words   |  6 PagesConflict Resolution Strategies Conflict has long been viewed as negative, and is usually associated with things as trivial as an argument to something as extreme as war, and is seldom seen as beneficial. In the team environment however, conflict can be very beneficial if recognized early and managed properly and can enhance team performance as well as relationships between team members. Conflict is inevitable as humans interact, because not everyone shares the same beliefs, values, opinions, levelRead MoreInterpersonal Communication And Conflict Resolution1439 Words   |  6 Pagesresearch resources that helped me understand my interpersonal communication topic, Conflict Management, and how theories, relevant skills and strategies can play a big role throughout the resolution and frequency of conflict among my peers. Personality Types and Development of Adolescents’ Conflict with Friends This study aimed to examine the developmental pattern of adolescents’ conflict frequency and conflict resolution with their best friends, and differences in these developmental changes betweenRead MoreConflict Resolution1281 Words   |  6 PagesIntroduction Everyone faces conflict in their lives on a daily basis. It is an accepted and expected part of life. Conflict is not a problem in itself - it is what we do with it that counts. You cant avoid conflict in your life, at home, at work, and even at play. Wherever people interact, there is a potential for conflict. That is not bad news because good things can arise, and relationships can improve through conflict, provided conflict is managed with thought and attention. The bad newsRead MoreThird Party Conflict Resolution2113 Words   |  9 PagesThird Party Conflict Resolution MGT/445 Organizational Negotiations March 11, 2013 | | | | Third Party Conflict Resolution

Sustainability marketung Free Essays

string(227) " product line will continue to be consistent in quality, functionality as well as technical features of the current existing product line but will also be environmentally sustainable through the use of 100% recycled materials\." This report analyses SPINE, an online Korean company specializing in quality mobile phone accessories and its plan to enter the sustainability market. The report further analyses the company’s mission statement that will set the course for sustainable development. It is recommended that SPINE adopts a sustainable strategy and launch new line of CEO-friendly products that is a variant of three of Spine’s best-selling phone cases, â€Å"Neo Hybrid†, â€Å"Slim Armor† and â€Å"Tough Armor†. We will write a custom essay sample on Sustainability marketung or any similar topic only for you Order Now These new phone cases will be made out of 100% recycled materials. This report will further evaluate the marketing mix strategies involved in implementing sustainable development such as the target market, product, price, promotion and distribution. The report finds that with the company shifting towards a CARS policy, the new sustainable product line will now be targeted at technology savvy Gene X and Gene Y consumer age between 22 to 45 seeking green alternatives as well introducing green alternative to already existing customers. The company is to adopt a differentiation strategy to challenge the current market leader head on in this fairly new market. Pricing will continue to be at a premium but a proportion of profit earnings (20%) will be contributed to WFM for funding sustainable campaigns. Distribution strategy will adopt the use of reverse logistic to recycle overstocking of inventory so that raw materials can be reused for future products. CONTENTS INTRODUCTION MARKET BACKGROUND The mobile phones market has received substantial growth in the past years due to the technological advancement as well as the introduction of smart phones becoming an essential part of a person’s life in today’s digitally connected lifestyle. Along with he progressive growth in smart phone sales around the globe, the market for mobile phone accessories has also received a direct boost in growth. Primarily driven by the uprising sales in smart phones, the market for mobile phone accessories is projected to reach $ASS 84. 6 billion by the year 2018. This growth is akin to the fact that currently there are over 5. 9 billion mobile phone subscribers worldwide against the world population of 7. Billion people, mirroring a penetration rate of over 80% (Global Industry Analysts, 2012). On top of adding protection to your phone, mobile hone accessories also provide additional customizable and personalization for the user and this creates opportunities for accessories focused on aesthetic. COMPANY BACKGROUND Launched in 2004, SPINE is an online South Korean company specializing in the design of various mobile accessories such as screen protectors, cases, and utility bags for a variety of phones, tablets, and laptop. The company offer products of quality and innovation at a premium price range and is targeted towards the high end consumer market. Some of its notable products include the GLASS series range of . Mm thick tempered glass screen protectors manufactured at different shapes and sizes to fit popular smart phone models and also a line-up of high quality polycarbonate phone casings and frames that are light in weight and shock absorbent. In reaction to global awareness, SPINE has realized the need to cater its products to the shift in consumers’ mindset towards green products. This means to re-establish the current goals and commitment of the company and also to create a new product line to pander towards a new market segment. The objective is to increase the rand’s product reach and also employ ethical and green policy that will bring a positive image to the brand as a company who supports in the sustainability of the world. AIM This report aims to establish a good sustainable strategy that will aid SPINE in the launch of a new product range of mobile accessories that will be 100% environmentally friendly. This will redefine SPINE as sustainable company that will set itself apart from its competitors as well as enrage new customers to the brand through its appeal towards environmental sustainability. This report will state the recommendations for change required to proceed with the munch of this new product such as altering and creating new marketing mix strategies for SPINE to appeal to a new audience. This includes defining a new target market, as well as implementing a suitable product, pricing, and promotion and distribution strategies for the new product line. 2 MISSION STATEMENT In the past, companies were narrowly concern the quantity of production and manufactures only expanded supply and lower cost which burden a huge impact on environment. Nowadays, mass production expanding led to overcapacity in various markets as supply exceeds demand. The sustainable marketing focuses on the target roof of green consumers who would be willing to pay premium prices for more environmentally friendly products. (Frank-Martin Bell and Ken Appetite 2009, pap) SPINE ignited the design of mobile phone markets revolution in the sass with the mobile phone accessories. Today, SPINE continue to lead the industry in innovation with its mobile phone accessories into sustainable market in order to paying more attention for responsibility to society, and ethical concerns about the social and environmental impacts. RECOMMENDATION FOR CHANGE In order to create sustainable development, SPINE will need to look into the economic, environmental and social factors that will contribute to this change. As Creating sustainable development is to meet the needs of the present without compromising the ability of future generations to meet their needs (The Borderland report ‘Our Common Future’ 1987), it is crucial for the company to not only look into environmental friendly alternatives but also to support the society through social responsibility such as equality, poverty etc. ND at the same time generating a sustainable profit for economic growth. For this to happen, it is recommended that SPINE adopts a sustainable development tragedy by promoting a new product line that will increase public awareness towards Spine’s decision in adopting a Corporate Social Responsibility CARS policy. This will be accomplished by reinventing three of its most popular product range, namely â€Å"Neo Hybrid†, â€Å"Slim Armor† and â€Å"Tough Armor† and creating new CEO- friendly variants for the respective product. The new product line will continue to be consistent in quality, functionality as well as technical features of the current existing product line but will also be environmentally sustainable through the use of 100% recycled materials. You read "Sustainability marketung" in category "Papers" For example, the Neo-hybrid phone casing CEO variant will continue to provide protection, shock absorption and customization through interchangeable frames and will also be made from 100% recycled parts. The new product line will be marketed towards environmentally aware consumers; it will also reach out to new users within the market to expand total demand. The introduction of new sustainable products will act as a stepping stone for Spine’s to convert more of its existing products into green products in the future and to fully incorporate sustainable development in all of its product range. In addition to helping the environment, SPINE has paired up with World Wide Fund for Nature (WFM) to engage in humanitarian activities through contribution of 20% of their product’s earning in funding charity campaign. Economically, with the cost in research and development as well as the cost of outsourcing recycled materials from various suppliers, SPINE will need to set a maximum cost of goods sold COGS no higher than 30% of mark-up to be able to generate a healthy profit in order to sustain the business. By satisfying the all three elements in creating a balanced sustainable development Truckee, SPINE will create a strong foundation in the shift towards a sustainable solution. MARKETING OBJECTIVES While Spine’s primary marketing goal is to offer products for the mobile phone and gadgets not only from being scratched or impacted but also, as there are potentially a sizeable market for more sustainable products, shifting our marketing focus towards targeting on green market have been identified as a great opportunity. Presently, Spine’s aimed at people between the ages of 22-45 who are searching for functional and sustainable protection covers. If SPINE can put forward an agenda uh for seeking the environmental, safe and recycle products would enable SPINE to start enhancing its positive image as an CEO-friendly company. The following are important objectives for Spine’s green product range. INCREASE MARKET SHARE Conventionally, marketing performance is only concern about economic and growth- oriented issues, managers are not aware of considering in sustainability objectives. Presently, marketing objectives have to be provided by green materials. Frank-Martin Bell and Ken Appetite, 2009) SPINE should increase market share in era of sustainability from 0% into 10%. RAISE PUBLIC CUSTOMER SATISFACTION To connect with consumers by taking advantage of social media could increase more public awareness, faith, loyalty, and by creating higher customer popularity results for making high level of benefits. There are more modern communication tools in today’s society. For example, Faceable is the most popular tools with over 300 million users; SPINE should follow closely with the development of modern communication channels. Social media is the vital tools being used for communicating which provide the fast-paced information from global online channels, making consumers get more acknowledge with the brands. The Faceable online page posts photos, activities, innovations of new products and customer comments. The customers of SPINE on the Faceable can post their individual products photos, information, and impressions in order to let the company to acknowledge immediately. SPINE can then reply to the comments and provide more advices about the products, making the communication more effectively and increase customers’ satisfaction about the products. Specializing on social media will allow SPINE enhance brand awareness and gain more satisfactions from customers. REDUCE THE POTENTIAL NEGATIVE IMPACT ON HEALTH Researches have shown that mobile phone accessories that are made from mass- production plants using cheap materials in the manufacturing process can generate CHIC, a hazardous gas in which if it reaches the point at 0. OMG/mm are very harmful to the human body and also to the environment. Spine’s production plants are closely monitored to ensure all materials are quality controlled and that all emission levels are kept at or below industry levels. All of the recycled materials in production process goes through the same monitoring and control to ensure all the mobile hone covers and gadgets match the highest safety standards not only to keep customer more safe and healthy, but also to reduce our carbon footprint on the environment. MARKETING MIX STRATEGIES Camphor Bandage, (2005) mentions in the Journal â€Å"Green Marketing Philosophy’ that if marketing philosophy is a process of which the firm conceives the consumer into an exchange relationship whereby the firm offers a product to the market, which is driven by the desires of the consumer and aims to fulfill that desire in the most beneficial way for the entity or company. Then green marketing philosophy can be scribed as the exchange relationship that goes beyond the current needs of the consumers in terms of addressing the social interests in the conservation and protection of the natural environment at the same time. From a green marketer’s perspective, as Fuller (1999) describes, a ‘new competitive game’ is at play as there are three parties that are involved in the exchange relationship: the company, the consumer and the environment. Green marketing goes beyond the commercial exchange of fulfilling a desire of the consumer, it is a way of understanding the company’s relationship with society in general. With that in mind, green marketing an be found within the approach of social marketing (Kettle, 1995), it is a way of understanding the exchange relationship by planning, implementing and controlling a policy for product, price, promotion and distribution that at the same time fulfill customer needs and the objectives of the company while reducing any current or potential negative effects to the natural environment. TARGET MARKETS The previous target market for SPINE products are technology sax. N. Y Gene X and Gene Y consumers between the ages of 18-45. Primarily enthusiasts for electronic gadgets such as smart phones, tablets and laptops. These consumers seeks for accessories that can not only protects their favorite gadgets, but also be able to do it in a way that allows them to express who they are from Spine’s variety of products that offers form, functionality and protection through innovative designs and materials. As the company re-defines itself through the launch of a new product range of 100% environmental friendly mobile accessories that are made from recyclable materials. The new target market is now aimed at people between the ages of 22-45, who are seeking for greener alternatives to accessories their gadgets without sacrificing quality and functionality. Consumers in their early ass’s start to get more influence from the importance of green sustainable products, also the income level is another factor of consideration as people get older, their disposable income are likely to increase along with the level of green-awareness. SPINE’S green-product range consumers represent a demographic group of well-educated successful young adults, single or married with an annual household income range of ADD $40,000 – $100,000 or more. They are particular about their taste in styling and self-image aware, trendy and strives for high-quality innovative and sustainable products on the racket. PRODUCT STRATEGIES With over ten years in the industry, SPINE has established a solid reputation through its design and innovation. The success of SPINE is a direct result of the fast-growing smartened and tablet users around the globe (SPINE, 2014). With this in mind, SPINE have discovered that there are enormous market opportunities for green-sustainable gadget accessories as there are currently very few numbers of competitors in this segment, for example:, Case-mate, Groveled, Minimize and Ore that produces phone cases and accessories from part to 100% recycled materials, wood and bamboo. SPINE aims to challenge the market leaders by differentiation and with plans to become the market leader of this segment. In order for the company to differentiate from other competitors, it aims to use 100% recycled materials in the production of our green product range. The recycled materials will come from industry and household wastes as well as recycling old mobile phones, phone cases and other electronic devices. The green range products will not substitute quality, functionality or appeal for using recycled materials, in fact, all of our green products are able to keep all of the original features so our customers can est. assure that they are getting high quality products while contribute to our mission to raise awareness and the importance for using sustainable phone and gadget accessories. SPINE will also donate 20% of profits from its green range to WFM and other organizations for research and conservation purposes. PRICING STRATEGIES The prices of our green sustainable product range are set accordingly with the competition in mind, also to cover the initial research and development costs as well as on-going costs associated with recycled materials. The company does not aim to hare a high premium over the green label, nor does it attempt to lower the price in order to sell high quantities of products. It is set at a price where consumers feel that it is reasonable and will be comfortable of purchasing knowing that a large portion of the profits will be used for a better cause such as further research for more sustainable products and in forms of donations to conservation organizations such as the WFM. PROMOTION STRATEGIES SPINE currently has 7 sub divisions apart from the Korean headquarters in different countries around the world which are USA, Japan, Hong Kong, I-J, Turkey, China and Taiwan. Each of the divisions has its own authorized retailers and resellers. These divisions are responsible to interact and provide information with the consumers, retailers and resellers whenever it launches a new product through various methods such as direct mail, face to face, e-mail and through social media sites such as Faceable and twitter. All of Spine’s product range can be found on the division countries respective websites (SPINE, 2014). Promotional activities will take place before the launch of the green product ranges to establish awareness for sellers and errs to grasp an idea of what is to be released and how it is differentiated from the competitor’s products, training programs will be conducted by trained staff assigned from Korean, American and Japanese headquarters to prepare each division’s in-line managers and sales personals to be able to pass on to consumers and individual retailers on the features of the new sustainable products. After launch promotions will include forms of discounts, a further 5% discount for customers who trade-in an old phone case when they purchase a product from the green range at participating detail stores. These promotional activities will be carried out through methods mentioned above. As SPINE depend heavily on online sales through its own websites as well as liaising with Amazon and eBay, online promotional activities through these websites, e-mail and social media are vital to keep up to date with the company’s goals and visions while constantly seek better ways of improving existing products to shift into the new green sustainable future of phone and gadget accessories. DISTRIBUTION STRATEGIES Currently, SPINE adopts direct marketing channels through online sales from its official weeping and also through third party online distributors such as eBay and Amazon. When adopting a sustainable distribution strategy, the company will look at providing biodegradable and recyclable packaging that enables overall volume reduction when transporting to serve the goal of sustainability. Materials used in the packaging will be in the form of lightweight recycled cardboard boxes that provides good protection but maintain flexibility when it comes to transport efficiency. Information and communication technology is also key to Spine’s sustainable striation as under overstock can be counter intuitive in reaching the goal of creating a sustainable framework. As SPINE uses short distribution chains (products are shipped directly from their warehouse to the customer’s doorsteps) good coordination can increase efficiency, but it should be noted that outsourcing suppliers for recycled materials should be monitored and well communicated to avoid over or under stock in inventory. To counter this, reverse logistics will be implemented to recycle unsold goods so that materials can be reused for future products instead of scraping all unwanted inventory. In conclusion, Spine’s move to a more sustainable direction will set itself in a positive motion. How to cite Sustainability marketung, Papers

International Management Case 1-2 Jollibee Food Corporation free essay sample

Jollibee was established by the Tan family in 1975, originally as a family-owned ice cream parlor in the Philippines, but quickly made the jump into the fast-food market due to the oil crisis of 1977 – an environmental factor which would have caused the price of ice cream to double. The newly diversified company became an instant favorite, largely due to the home-style Philippine recipe of their hamburgers, and thus began to expand. One year later, with five stores in the metro area, the Tan family incorporated the company as Jollibee Foods Corporation. Question 1: How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonalds in its home market? Jollibee’s philosophy consisted of the â€Å"Five F’s† – Friendliness, Flavorful food, Fun atmosphere, Flexibility in catering to customer needs, and Focus on families. Their main goal was to deliver quality products and ensure that their customers and staff were happy. We will write a custom essay sample on International Management Case 1-2 Jollibee Food Corporation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To do so, the Tan family held many of the key positions of operations and supplemented their expertise with professional managers. They understood the importance of having knowledgeable experts in the right places. The company was already doing business in the food industry, so the entry barrier was low for them to shift from ice cream to fast food. Being an early mover allowed Jollibee to select good locations and franchisees. Their decision to finance growth internally for the first 16 years was also a key factor to their quick expansion. When McDonald’s entered the Philippine market in 1981, this became the first serious competitive challenge that Jollibee faced. Thanks to Jollibee’s menu of culturally desirable food which was highly preferred by Philippine customers over McDonald’s, they felt they had a chance to compete with the big-name brand. Utilizing one of the â€Å"Five F’s† – Flexibility – Jollibee introduced the â€Å"Champ† burger which was intended to compete with the Big Mac. In advertising this new product, Jollibee focused not only on the large size of the burger, but also on its local, cultural taste. This initiative, along with the company’s tight control over operations which kept costs low, were surely key success factors in winning brand appeal over McDonald’s in the Philippines and ultimately allowing them to attain competitive advantage in its home market. Question 2: How would you evaluate Tony Kitchners effectiveness as the first head of Jollibees international division? Does his broad strategic thrust make sense? How effectively did he develop the organization to implement his priorities? As head of Jollibee’s international division, Tony Kitchner felt that his new division should have a different identity and capabilities from its domestic side in the Philippines. He felt that Jollibee’s existing image and management approach would not help his strategies of projecting a world-class company. Very quickly, Kitchner formulated expansion initiatives called â€Å"targeting expats† and â€Å"planting the flag. † To â€Å"plant the flag†, Kitchner built stores in countries that had little or no fast-food presence based on his idea of setting the pace and standards in new markets. He felt that as an early mover, Jollibee could create brand recognition, customer loyalty and high sales before competitors could enter the market, giving them an advantage to remain on top. Kitchner’s idea of â€Å"targeting expats† was aimed at allowing the company to ease its transition into an unfamiliar market. Although there was the risk of targeting too narrow of a segment, Jollibee’s success in the niche market would allow it to later appeal to a broader audience. In my opinion, Kitchner’s strategy makes sense as a concept– unfortunately I’m not convinced that his broad strategic thrust was executed well. During Kitchner’s time at Jollibee, there was great expansion and increased sales – but this may not be indicative of Kitchner’s strategy. In many cases, stores were forced to shut down due to losses. This is a sign of Kitchner’s unplanned strategy that was unsupported by proper analysis and research. In order for Kitchner’s strategy to work, there needed to be a deeper understanding of customer preference in the new markets and expats. The company also needed to appeal to a broader audience. Kitchner also failed to push forward the international division’s initiatives due to internal company conflicts. To create his â€Å"world-class† company, Kitchner stole employees from domestic operations causing a poor first impression that lasted the duration of his careers at Jollibee. Pulling away from the domestic side to create a separate and independent international division also caused failure of RD and other financial activities which were controlled by the domestic division. Kitchner’s continued tension within the organization caused the international division to fail in making potentially beneficial changes such as improved store layout, redesigned logo and menu modifications. If Kitchner had formed an alliance with the domestic division, he could have had their support in his endeavors and effectively executed his expansion strategies.