3900-MGT Essay Example | Topics and Well Written Essays - 2000 words

3900-MGT - Essay Example They termed to be basic, broad and underlying. They are inclusive of having a need for identification, distribution, having a target market, positioning and message development. ii) When it comes to marketing nowadays, it has become more technical and has more complications than the traditional one. The challenge of using the traditional one is that, it is considered inefficient and expensive. Strategise, knowing the kind of business one wants to venture in. Setting of goals is a convenient way of gauging where the business will be in a number of years. They should be measurable, specific, relevant to the business, attainable, and should have a limit of time. It is also vital to define the market that one will be targeting. For example, in this company, we made a goal to having the products distributed regionally in a year’s time. Executing a variety of marketing strategies, when the company focuses to dwell on using a specific strategy, it is bound to fail. The use of a variety will expose the business to a wide range of opportunities. Using social media, e-marketing, use of direct mail, the referral strategy, networking and giving of coupons is another way of marketing. It is advisable to measure and test, once there is analysis it is easy to determine and eliminate what does not work as opposed to doing things without checking the progress. The company did an analysis and discovered that one of the products that are cooking oil; that which moved fast was the one that contained no cholesterol. Persistence and consistency, it is convenient for consumers to be assured that they would be in a position to get the product in the market. Marketing is said to be a process, not an event. The company has continued to have their products available in the market for a couple of years. Building on trust and value, it is very vital for customers to be aware of

Electronic and Mobile commerce Assignment Example | Topics and Well Written Essays - 1000 words

Electronic and Mobile commerce - Assignment Example The company has also expanded its menu to include fruits, smoothies, wraps, fish, salads and seasoned fries. This company adheres to B2C model of business. The corporation offers affiliation and franchise to local people who adhere to company‘s rules and regulation  of  all aspects  to the business.   The customers can get service through directly visiting the store. The customer can order and eat there itself or get a takeaway meal. The second method is dialing toll-free number and order meal for  the door-step delivery.  As the corporation is considering a new avenue of business, that is online, it needs to create a comprehensive business strategy to get success in this venture. Creation of a  new  business strategy for  new  medium of communication is not so easy as it includes  a lot of  investment in various parts of business and new strategies.  As the proposed investment is big, it is necessary to estimate the rate of returns and increase in business sales. This issue can be resolved by commissioning market research for  the Internet  and mobile survey of the existing customer group.   As the market report is very positive, the company decides to implement electronic and mobile commerce in form of easy to access user-friendly interactive website and mobile app from  where the customers can choose food items from menu and order for  doorstep delivery.   There are  a lot of  online  tools that helps to publicize the  McDonalds  online  order services such as social networking sites,  photo-sharing  sites, blog sites.  These sites  offer  free  services,  and company can maintain close relationship among  the members of the sites and can easily update them about  fresh services, schemes,  brand new  food items  on  the menu.   Today, Smartphone  is  becoming very common as most of the people prefer to purchase them for both business and pleasure. With Smartphone app., the customers can easily order from